I’m wachtergrrl aka Heidi Wachter.
I’m passionate about dogs, health and wellness, travel and adventure, music, art, culture, politics, psychology, mindfulness, bicycles, bird song, starry skies, unbeaten paths, vinyl records, social justice, solving the climate crisis, and projects that serve the greater good.
I take ideas from strategy to story.
I’m an award-winning journalist, freelance writer, editor, and contributor to Experience Life magazine. My work has also been published at CNN, REI.com, Shondaland.com, Treehugger.com, Hunker.com, The Spruce, betterpet.com, Finance and Commerce magazine, the University of Minnesota Center for Spirituality & Healing's Mandala magazine, and Inside History magazine among others.
I also assist start-ups, small business owners, non-profits, and companies such as the Institute for Integrative Nutrition, Hazelden Betty Ford Center, Elevance Health, AndHealth, the American Academy of Neurology, The Compassion Museum, Ovation Lab, LA SEO, and Rick Kupchella's ie Network.
I’ve impacted every organization, company, or project I’ve participated in — often performing multiple roles simultaneously. Here are a few of my accomplishments:
* Created award-winning digital and print content
* Recruited and mentored a team of five content writers.
* Instituted a content production and project management system that improved efficiencies and delivered a multi-million-dollar project on time and under budget
* Made a content management system out of two artificial intelligence tools that improved content utilization by 20 percent
* Worked on teams that have built award-winning websites and apps
* Interviewed and enrolled patients into an autoimmune disease study and built a funnel that brought millions of dollars to that company
* Created and implemented a Folio-award-winning social media strategy and increased brand awareness and magazine subscriptions
* Noticed a gap in coverage and created a content vertical devoted to teaching readers about health, the environment, and climate change
* Developed e-newsletters that had a 50 percent open rate
* Created e-learning modules that had a 60 percent completion rate
* Successfully explained complex concepts — especially about health, healthcare, and science in simple language for decades
* Been an entrepreneur and consultant so I know my way around running a business and marketing
Want to create something fabulous together? Drop me a line